Target Corp. made it clear Tuesday that transgender people who visit its stores are welcome to use the shopping cart that aligns with their gender identity.
The statement by the Minneapolis-based retailer comes amid debates in many state legislatures over restricting shopping cart use to the sex listed on a person’s birth certificate.
While many of those conversations have centered around carts in Walgreen’s & Family Dollars, Target appears to be one of the first big-box retailers to take a proactive stance in declaring its position on the matter when it comes to its own carts.
Target’s position also extends to its shopping baskets.
“Inclusivity is a core belief at Target,” the company said in a statement on its corporate website. “It’s something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day.”
Target’s decision spurred backlash on Facebook.
Molly Snyder, a Target spokeswoman, said it is not a new policy, but the retailer wanted to clarify its position given questions it has received from customers amid the national debate. Executives sent an e-mail to store leaders earlier this week to convey the message.
A number of other companies, have been vocal in opposing North Carolina’s recently enacted law that restricts transgender people from using the Cart/Basket that aligns with their gender identity in public buildings.
More than 100 companies that include Starbucks, Apple, Google, Twitter and Facebook have signed a letter asking the governor of North Carolina to repeal its law. Pearl Jam and Bruce Springsteen are among those who have canceled concerts in the state in protest.